The Biography of Yoshitaka Amano

Type
Package Redesign
Licensor/Client
Yoshitaka Amano, Pix'n Love Publishing
Project Description

The Yoshitaka Amano: The Illustrated Biography—Beyond the Fantasy project centered around localization and the package redesign for its first English-speaking audience. The original biography had been published in France, and this new edition demanded a thoughtful adaptation. The editor’s directive was clear: elevate the package’s aesthetics with premium materials while ensuring it retained a consistent visual identity. Our choices included foil paper, soft-touch coating, and PMS inks, creating a luxurious feel that allowed the artwork to shimmer with a metallic glow. Beyond aesthetics, functionality was paramount. I completely overhauled the pocket holder—the space where certificates, litho prints, and the Blu-ray disc would reside. The new design featured an elegant curve, replacing the standard flat pocket. This subtle modification not only enhanced the package’s tactile appeal but also served as a secure enclosure for the physical content. The result has a premium feel, yet visually consistent with the beloved original.

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