The World of Cyberpunk 2077 Deluxe Edition

Type
Package Design
Licensor/Client
CD Projekt Red
Project Description

This project aimed to encapsulate the very essence of Night City, transforming the book package into a collector’s treasure. The package design needed to resonate with the game’s aesthetic and narrative, offering a complete sensory experience to the owner. A key element in the design was the unconventional shape of the slipcase, which was inspired by the prop design seen from the video game. The interior’s striking yellow contrasted with the graffiti-laden exterior, mirroring the game’s color scheme. The hardcover featured an intricate map of Night City, inviting readers to explore. Accompanying elements like postcards, a poster of Johnny Silverhand, and temporary tattoos representing different factions all contributed to a tactile experience that immersed the owner in the game’s narrative.

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