Portland Street Art Alliance is a non-profit organization that aims to revitalize Portland’s street by promoting creative interventions in public spaces. The people who work there believe that vibrant street art is an essential ingredient in building a unique, dynamic, and playful city, which makes PSAA advocates for a democratic culture of self-expression in Portland area.
Portland Street Art Alliance has its own voice that believes street art is a fun ingredient in building a unique and playful city. To translate the message correctly into this rebrand was the most challenge thing for me. By using the shape of artists’ tool as visual theme and highly saturated colors, I successfully created a refreshing visual branding that is distinguishable from others.